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Six Steps to Effective B2B Marketing

Content gridAccording to Circle S Studio there are Six Essential Components to an effective B2B Online Marketing Strategy

They have created an infographic that can be accessed here

1.   Start with a strategy

– layout a comprehensive and integrated strategy that is aligned with your business goals and sales processes

2.  Create and promote magnetic content

– 80% of B2B decision makers prefer to get company information in a series of article vs. an advertisement

– map content to each stage of the buying cycle

3.  Promote content through multiple online channels

– blogging is one of the best ways to drive website traffic

– promote valuable and relevant content through social media channels (Facebook, LinkedIN, twitter) that your targets are using

–  89% of marketers say that email is their primary channel for lead generation

4.  Convert visitors into leads through effective lead generation strategies

–  premium offers, calls to action, personalized landing pages

– 97% of visitors are not ready to purchase when they visit your website for the first time

5.  Stay engaged with leads and nurture them with additional, relevant information

– use marketing automation to segment and score visitors

6. Measure, Measure, Measure

– work with your sales group to jointly determine scoring system

– marketing is accountable for providing warm leads that meet agreed upon criteria

– sales is accountable for prompt follow up and feedback on the quality of leads


Start with a plan, implement the plan, measure and pivot when necessary, and repeat.

If you have questions please let me know.  I would like to help you!!

Until next time – all the best!


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