According to Circle S Studio there are Six Essential Components to an effective B2B Online Marketing Strategy
They have created an infographic that can be accessed here
1. Start with a strategy
– layout a comprehensive and integrated strategy that is aligned with your business goals and sales processes
2. Create and promote magnetic content
– 80% of B2B decision makers prefer to get company information in a series of article vs. an advertisement
– map content to each stage of the buying cycle
3. Promote content through multiple online channels
– blogging is one of the best ways to drive website traffic
– promote valuable and relevant content through social media channels (Facebook, LinkedIN, twitter) that your targets are using
– 89% of marketers say that email is their primary channel for lead generation
4. Convert visitors into leads through effective lead generation strategies
– premium offers, calls to action, personalized landing pages
– 97% of visitors are not ready to purchase when they visit your website for the first time
5. Stay engaged with leads and nurture them with additional, relevant information
– use marketing automation to segment and score visitors
6. Measure, Measure, Measure
– work with your sales group to jointly determine scoring system
– marketing is accountable for providing warm leads that meet agreed upon criteria
– sales is accountable for prompt follow up and feedback on the quality of leads
Start with a plan, implement the plan, measure and pivot when necessary, and repeat.
If you have questions please let me know. I would like to help you!!
Until next time – all the best!