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Be Responsive

Which would you rather read?Chances are you are reading this article on a smartphone.  Over 50% of the people in the United States using the Internet are accessing it over a smartphone some or most of the time.

How does this article look on your smartphone?   If you are on your computer go ahead and look at it on your smartphone.  I will wait.

Can you read it clearly?  Scroll through.  Can you see and use the links.

Now, while still on your smartphone, click on this link.  This is an article I wrote that was published on the Inside Indiana Business website.  It should come up in a new page so you can compare the two. (Please note, I appreciate Inside Indiana Business publishing my articles and support what the staff is doing.  I am just using this page as an example of a site that has not been optimized for a mobile device.)

Please look at the article.  Can you read it clearly or do you need to enlarge it and manually maneuver back and forth.  Which article is easier to read?  Which article is more customer friendly?  If you had a lot of things competing for your time which article are you more likely to spend time on?

This article is sitting on a site that has been optimized for mobile and tablet devices.  When you click on the www.eypadvisors.com link your device sends a message with the request telling my server what device you are on.  My server will then automatically configure this message to make it easy for you to read it.  Many sites are set up ideally for individuals on computer desktops or laptops.  When someone accesses the site via a smartphone or tablet the server will shrink the site so it can be viewed.  The user must then expand the site on their device allowing only a portion of the text to be viewed.

Which site would you rather view?

Whether you are in a B2B (business to business) or B2C (business to consumer) environment your customers will be accessing your material over smartphone and tablets.  As the number of websites increase exponentially your customers/prospects will stay on sites optimized for mobile.  If you want to stay in the game your site needs to be optimized for mobile.

The percentage of traffic using each type of device is readily available.  Google Analytics, a free service, will tell you where your traffic is coming from and what type of device are being used.  Over time as individuals get comfortable using smart phones and tablets in place of their computers and laptops the percentage of people using these convenient devices will increase.

So how do you start?

First off it may be very simple for you to optimize your site.  I publish on WordPress.  I use a theme that recently came out with a version that was device responsive.  I paid a small fee for the theme but I believe there are other themes that are free that will deliver similar results.

  1. Analyze your traffic.  Where are your visitors coming from?  What type of device are they using to access your site?  How long are they staying on your site?  Are you finding that individuals using smartphones and tablets are leaving your site faster than those on computers and laptops?
  2. Depending on the results talk to your web site developer, how difficult would it be to convert your site into on that is responsive to the type of device accessing it?  How much would it cost in time and $$?
  3. What are you trying to do with your website?  Does it make sense to plan to make it mobile accessible in the future?

The times are changing quickly.  Advances in technology have made it much easier for you to reach out to your customer and for them to access your information.  This should be a big upside for you and your business.  The downside is this also works for everyone else selling similar products to your customers.  The companies offering valuable information to their customers in a way that makes it very easy for them to access the information will have an advantage.   The race is on.

Please let me know your thoughts.

Until next time – all the best!

RolandB

 

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